Terms of Use

1. Agreement

These Terms of Use (“Terms”) govern access to and use of SalesTower^®, including the marketing website, dealership dashboards, reports, admin tools, demo request forms, and the public interactive demo board (together, the “Service”), operated by SalesTower^® (“we,” “us,” or “our”).

By creating an account, accessing a dealership workspace, submitting a demo request, or using the Service, you agree to these Terms. If you are using the Service on behalf of a dealership or other organization, you represent that you have authority to bind that organization, and “you” includes that organization.

2. What SalesTower^® is

SalesTower^® is an operational dashboard for automotive dealerships. It is designed to help sales managers and authorized staff view and manage:

• New and used inventory by model and workflow lanes
• Sales assignments, daily sales, and month-to-date pacing
• Working deals, manager demos, and overnight customer demos
• Team structure (salespeople and managers)
• Historical movement and sales reporting within the Service

SalesTower^® is a management and visibility tool. It is not a substitute for your DMS, OEM systems, accounting software, legal compliance processes, or official vehicle title/registration records.

3. Accounts and dealership workspaces

Access to a production dealership board requires registration or an invitation from an administrator of that dealership workspace. Each workspace is intended for one dealership / organization and is separated from other customers’ data.

You must provide accurate account information, keep login credentials confidential, and promptly notify us if you suspect unauthorized access. Administrators are responsible for managing user access (including adding, removing, and assigning admin vs. standard roles) for their organization.

You are responsible for all activity that occurs under accounts issued to your organization.

4. Your data and content

You retain ownership of inventory, sales, personnel, and other business data you enter or import into your dealership workspace (“Customer Data”). You grant us a limited license to host, process, display, and back up Customer Data solely to provide and improve the Service for your organization.

You represent that you have the right to upload and process Customer Data in the Service, including vehicle information, staff names, and any files you import (for example spreadsheet inventory uploads). Do not upload unlawful, infringing, or unrelated personal data.

Sales and board history stored by the Service (including sale dates and movement logs used for reports) may remain available for your organization’s reporting even if a vehicle is later moved on the board, subject to these Terms and your account status.

5. Acceptable use

You agree not to:

• Access another dealership’s workspace or data without authorization
• Share login credentials or allow unauthorized personnel to use the Service
• Attempt to probe, disrupt, reverse engineer, or overload the Service
• Use the Service to store or transmit malware or unlawful content
• Misrepresent sales, inventory status, or demo/overnight vehicle assignments in a way intended to defraud your organization or third parties
• Use the demo board as a production system of record for real dealership operations

6. Interactive demo

The Service may include a password-protected interactive demo (for example at /demo) with sample inventory for sales and evaluation purposes. Demo board activity is in-memory / non-production and is not a substitute for a registered dealership workspace. Do not enter real customer personal information, credentials, or confidential store data into the demo.

7. Demo and contact requests

If you submit a “Schedule a Demo” or similar request, you consent to us contacting you at the email and phone details you provide about SalesTower^®. You agree the information you submit is accurate and that you are authorized to receive that outreach.

8. Third-party systems and imports

You may import inventory files or, in the future, connect third-party systems (such as a CRM or inventory platform). You are responsible for the accuracy of imported data and for complying with those third parties’ terms. We are not responsible for outages, data errors, or policy changes of third-party providers.

Duplicate stock numbers already present in your workspace are typically skipped on re-import; you remain responsible for verifying that your board reflects your lot.

9. Availability and changes

We may update, modify, or discontinue features of the Service. We aim for reliable availability but do not guarantee uninterrupted access. You should maintain independent backups or exports of critical business records as appropriate for your dealership.

We may update these Terms from time to time. The “Last updated” date will change when we do. Continued use after changes become effective constitutes acceptance of the revised Terms.

10. Disclaimer of warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE ERROR-FREE, THAT INVENTORY OR SALES FIGURES WILL BE COMPLETE OR CURRENT, OR THAT THE SERVICE WILL MEET YOUR OPERATIONAL, LEGAL, OR FINANCIAL REQUIREMENTS.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE AND OUR AFFILIATES, OFFICERS, AND CONTRACTORS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, FLOORPLAN COSTS, OR BUSINESS INTERRUPTION, ARISING FROM OR RELATED TO YOUR USE OF THE SERVICE.

OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF THE SERVICE WILL NOT EXCEED THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE CLAIM, OR ONE HUNDRED U.S. DOLLARS (US$100) IF YOU HAVE NOT PAID ANY FEES.

12. Indemnity

You will defend and indemnify us against claims, damages, and expenses (including reasonable attorneys’ fees) arising from your Customer Data, your misuse of the Service, your violation of these Terms, or your violation of applicable law or third-party rights.

13. Suspension and termination

We may suspend or terminate access if you violate these Terms, create risk for the Service or other customers, or fail to pay applicable fees (when fees apply). You may stop using the Service at any time. Provisions that by their nature should survive (including ownership, warranty disclaimers, and limitations of liability) will survive termination.

14. Governing law

These Terms are governed by the laws of the Province of New Brunswick and the federal laws of Canada applicable therein, without regard to conflict-of-law rules, unless a different jurisdiction is required by mandatory law. Courts in New Brunswick will have exclusive jurisdiction, except where applicable law requires otherwise.

15. Intellectual property

SalesTower^®, the Service (including software, visual design, documentation, and related materials), and the SalesTower^® name and marks are owned by SalesTower^® Technologies LLC. These Terms grant you a limited, non-exclusive, non-transferable right to access and use the hosted Service for your dealership operations.

They do not grant any right to copy, modify, distribute, reverse engineer, or create derivative works of the software, except where mandatory law requires otherwise. Customer Data remains yours, as described above.

16. Contact

Questions about these Terms or the Service: info@salestower.io.